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Why do drinks companies sponsor sports events?
54,90 € *
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The purpose of this study is to examine the area of sponsorship, the background to sponsorship, its growth and expansion and its effectiveness for drinks companies who sponsor sporting events in Ireland today. Definitions of sponsorship will be explored and the growth of sponsorship will be looked at. The various types of sponsorship will be examined along with their objectives and how companies leverage and implement these sponsorship arrangements. The author will explain how companies evaluate their sponsorships and sponsorship will be compared to the other elements of the marketing mix in the hope of gaining an insight into why sponsorship has grown and become a very important element of the marketing mix.

Anbieter: Dodax
Stand: 29.01.2020
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Brazil, Keith: Why do drinks companies sponsor ...
49,59 € *
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Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Why do drinks companies sponsor sports events?, Titelzusatz: An investigation, Autor: Brazil, Keith, Verlag: LAP Lambert Academic Publishing, Sprache: Englisch, Schlagworte: Marketing und Vertrieb, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 100, Informationen: Paperback, Gewicht: 165 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 29.01.2020
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Lincoln National Corporation
46,30 € *
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High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Lincoln National Corporation is an American holding company, which operates multiple insurance and investment management businesses through subsidiary companies. Lincoln Financial Group is the marketing name for LNC and its subsidiary companies. LNC was organized under the laws of the state of Indiana in 1968, and maintains its principal executive offices in Radnor, Pennsylvania. The company traces its roots to its earliest predecessor founded in 1905. In addition, LNC is the naming rights sponsor of Lincoln Financial Field in Philadelphia, home field of the Philadelphia Eagles of the National Football League.

Anbieter: Dodax AT
Stand: 29.01.2020
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Lincoln National Corporation
45,00 € *
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High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Lincoln National Corporation is an American holding company, which operates multiple insurance and investment management businesses through subsidiary companies. Lincoln Financial Group is the marketing name for LNC and its subsidiary companies. LNC was organized under the laws of the state of Indiana in 1968, and maintains its principal executive offices in Radnor, Pennsylvania. The company traces its roots to its earliest predecessor founded in 1905. In addition, LNC is the naming rights sponsor of Lincoln Financial Field in Philadelphia, home field of the Philadelphia Eagles of the National Football League.

Anbieter: Dodax
Stand: 29.01.2020
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Music Sponsorship at a Turning Point
37,00 € *
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Sponsorship has become an established tool within the marketing mix of many companies. A sponsorship can provide significant benefits for companies and brands, e. g. by increasing awareness and generating image transfers and thereby activating (potential) customers and multipliers. In Germany, a large number of companies have experiences as a sponsor and dedicate a substantial share of their communication budget to sponsorships – often primarily in the sports market. However, recent developments like numerous doping scandals caused a shift of public interest in favour of other areas, e. g. culture. And since the latter market continuously gains relevance and is being covered by media, it has become more attractive for sponsors, too.Within the cultural area, music plays a central role in western cultures and has the potential to grow even further. Due to fast spreading new technologies like the Internet and the overall digitalisation, music has become accessible practically everywhere and for everyone. At the same time, the structure of the music industry, the roles of market participants as well as existing business models are subject to drastic changes. In conjunction with the increasing variety of potential music sponsoring measures, the present development provides new chances and risks for sponsors.This work examines how companies can take advantage of the latest developments within the music industry regarding sponsorship. Thereto the markets of music and sponsorship are analysed and relevant opportunities and threats for (potential) sponsors on the music market are derived. Based on the findings, strategic advice is given for companies considering sponsoring activities in the “music industry 2.0”.

Anbieter: Dodax
Stand: 29.01.2020
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Uk4u-Thanks!
40,10 € *
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High Quality Content by WIKIPEDIA articles! uk4u-Thanks! is a UK charity which sends Christmas Boxes to all members of the UK's Armed Forces serving overseas or in hospital at Christmas. In 2007 24,500 'Square Stockings' were sent to personnel all over the world, making use of spare capacity within the military supply chain. The boxes contain 'a variety of items of everyday use'. The charity is notable both because it picks up on a history dating from 1914, when Princess Mary set up a 'Christmas Gift Fund' to send a 'gift from the nation' to everyone wearing the King's uniform and serving overseas on Christmas Day, and because its work is seen as indicative of more general public support for the work of the Armed Forces. The charity uk4u-Thanks! was established in 2005: BAE Systems is a major sponsor, however many defence industry companies also sponsor the charity.

Anbieter: Dodax AT
Stand: 29.01.2020
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Music Sponsorship at a Turning Point
38,10 € *
ggf. zzgl. Versand

Sponsorship has become an established tool within the marketing mix of many companies. A sponsorship can provide significant benefits for companies and brands, e. g. by increasing awareness and generating image transfers and thereby activating (potential) customers and multipliers. In Germany, a large number of companies have experiences as a sponsor and dedicate a substantial share of their communication budget to sponsorships – often primarily in the sports market. However, recent developments like numerous doping scandals caused a shift of public interest in favour of other areas, e. g. culture. And since the latter market continuously gains relevance and is being covered by media, it has become more attractive for sponsors, too.Within the cultural area, music plays a central role in western cultures and has the potential to grow even further. Due to fast spreading new technologies like the Internet and the overall digitalisation, music has become accessible practically everywhere and for everyone. At the same time, the structure of the music industry, the roles of market participants as well as existing business models are subject to drastic changes. In conjunction with the increasing variety of potential music sponsoring measures, the present development provides new chances and risks for sponsors.This work examines how companies can take advantage of the latest developments within the music industry regarding sponsorship. Thereto the markets of music and sponsorship are analysed and relevant opportunities and threats for (potential) sponsors on the music market are derived. Based on the findings, strategic advice is given for companies considering sponsoring activities in the “music industry 2.0”.

Anbieter: Dodax AT
Stand: 29.01.2020
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State-sponsored Bodies of the Republic of Ireland
35,00 € *
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High Quality Content by WIKIPEDIA articles! A State-Sponsored Body is the name given in Ireland to a state-owned enterprise (a government-owned corporation), that is to say, a commercial business which is benficially owned, either completely or majority, by the Irish Government. Each state-sponsored body has a sponsor Minister who acts as shareholder, either independently, or in conjunction with the Minister for Finance, who may also be a shareholder. State-sponsored bodies are often popularly called semi-state companies, a misnomner, since they are all (mostly) fully owned by the state, in addition not all of them are actually companies. Less often they are referred to by the British term nationalised industry. Statutory corporations are governed under the particular statute that they are established under, and are not subject to the provisions of the Companies Acts, though similar requirements are often stated in the statute.

Anbieter: Dodax AT
Stand: 29.01.2020
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Uk4u-Thanks!
39,00 € *
ggf. zzgl. Versand

High Quality Content by WIKIPEDIA articles! uk4u-Thanks! is a UK charity which sends Christmas Boxes to all members of the UK's Armed Forces serving overseas or in hospital at Christmas. In 2007 24,500 'Square Stockings' were sent to personnel all over the world, making use of spare capacity within the military supply chain. The boxes contain 'a variety of items of everyday use'. The charity is notable both because it picks up on a history dating from 1914, when Princess Mary set up a 'Christmas Gift Fund' to send a 'gift from the nation' to everyone wearing the King's uniform and serving overseas on Christmas Day, and because its work is seen as indicative of more general public support for the work of the Armed Forces. The charity uk4u-Thanks! was established in 2005: BAE Systems is a major sponsor, however many defence industry companies also sponsor the charity.

Anbieter: Dodax
Stand: 29.01.2020
Zum Angebot